key account management online course

Accelerate your results with our 90-day execution assurance process—the key to ensuring sellers are held accountable, change happens, and training generates maximum ROI. We're experts at designing and delivering bespoke development programmes for key account managers who want to be seen as Valued Professional Partners or Trusted Business Partners.. Our tried and tested ISM endorsed Key Account Management … This two-day Key Account Management training course focuses on maximising the potential of key accounts and sales professionals that are critical to an organisation’s success or failure. High performing organizations are aware of the increasing importance of key accounts management (KAM) to penetrate partners’/customers accounts and to build stronger strategic alliances for business sustainability. The #1 priority cited by sales leaders in the year ahead is increasing business with existing accounts. This course is for beginners and those who are new to Account Management or thinking about becoming an Account Manager. Improve new hire ramp-up. Introduction to the Key Account Management Training Course. Account management should not simply be about ‘maintaining’ or ‘farming’ an account. Our assessment tools allow us to develop a curriculum that best suits your needs. 1-Day Key Account Management Training Course. We can help you design KAM processes and structures to capture these opportunities. More about Key Account Management Sales Training Courses Key Account Management and the 80/20 Rule. Bespoke Key Account Management Course. As part of your KAM strategy, you’ll want to ensure that you have a firm grasp on the key players within an account. >>. It was a very big pleasure to learn the newest ideas in these topics from clever and motivated specialists. Inspirational team leader and Disciplined project manager. Our learning system ensures that training is reinforced over time. Expand all sections. This two session programme equips account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts… The one day Key Account Management training will give the right inputs to identify, nurture, grow and maintain profitability within the selected key accounts. Learn More About Our Key Account Management Training Courses With Some Of Our Popular And Relevant Blogs. Account Management and Strategy Best Practices. Included Online Courses "RAIN Group took the time to understand us. We work with you to define and track the metrics that are most important to you (e.g., account growth, opportunity growth, profitability, etc.). This is the optimal people management skills training … In our Top-Performing Sales Organization and Top Performance in Strategic Account Management research studies, we found the #1 priority cited by sales leaders is increasing business with existing accounts. The Key Account Management Course is a formally endorsed qualification by the ISM and is also CPD Certified. Print your industry-recognised certificate of attainment or share electronically to demonstrate your ever-growing value to employers and peers. Supported by their quality assurance system, endorsement confirms that our training programme is professionally designed and delivered to exacting standards. Key metrics include: Click here to read the full case study. The Certified Key Account Management training course is designed for Key Account Managers, customer advisors and newcomers to the field of sales as well as graduates that want to extend or deepen their qualifications in the disciplines of distribution, consumer behaviour, category management and … Our Key Account Management program will give your team the knowledge, skills, tools, and planning process they need to identify and grow key accounts. The skills, knowledge and behaviours you need to be successful, Maximising business opportunities – how to research, gather intelligence and analyse your clients for revenue potential, Investment versus return – work out who to spend your time on and what the pay off is, SWOT analysis on your client accounts – strengths, weaknesses, opportunities and threats, Creating your hit list based on account potential, How to develop a key account over the long-term, Setting goals for each key account – short, medium & long term, Creating an account “touch point” strategy – face to face, telephone, email, social media, Account mapping – how to create the structure of each account – decision makers, influencers etc, How to structure and run an account review meeting, Influencing multi-level contacts of an account, Understanding the transition from supplier to partner status, The Trusted Advisor – how to add value over and above what you sell, Managing the “in-between time” – how to stay in contact without bugging your clients, Servings of tea and coffee throughout the day, ISM “Key Account Professional” certificate & CPD certificate, Unlimited email and telephone support from your trainer after the course. Gain a rare opportunity to network and exchange best practice with industry peers and subject experts. We can help you, Dave MacDonald, Partner and Vice President of Account Management, Woodard & Curran, Sales Training for Individuals & Small Teams, Strategic Account Management Consulting & Advisory, RAIN Selling: Foundations of Consultative Selling, Insight Selling: Advanced Consultative Selling, Click here to download the program overview. Professional, certified instructors with extensive support industry experience lead the key account management classes. Initially the programme looks at the role of The Key Account Manager within an ever-evolving and competitive trading environment, developing the skills necessary to deliver on the overall organisation’s Key Account … Major Account Planning provides reliable tools for managing account engagement, increasing satisfaction and loyalty, and becoming a trusted advisor and partner at multiple levels in an account. The Group draws on the knowledge, … If you manage a business, or deal with high-value customers, this outstanding key account management training program will deliver immediate results by showing you how to protect and grow your key accounts. Our programs include a mix of delivery options and components, including: Bring key account management training on site with live workshops for sellers, account managers, and sales managers. Most sales-focused companies spend an inordinate amount of time and money acquiring new customers whilst they’re losing existing customers. Course Covers: Recognise which customers are key accounts; Understand the scope of the key account management role; Recognise the stages of a key account relationship; Develop a strategic key account plan; Identify the potential in your customers; Use professional business analysis tools; Develop internal teams to meet the needs of key accounts This course is designed for: - Existing account managers - Directors and managers responsible for introducing or implementing key account strategies - Senior sales staff and sales staff being trained to take on a key account management role - Customer focused managers from other departments who have responsibility for interfacing with customers as part of an account management team We will then confirm the booking through email and will send you the joining instructions and invoice. Even a small improvement in performance will justify attending the training many times over. Managing key or major accounts and maximizing their potential, requires a different set of skills than selling. The KONA Group do NOT run generic, off the shelf, ‘by the manual’ Key Account Management Training courses, delivered by theoretical trainers or academics. If you’re on the look out for a key account management training course, I run both in-house and public training. Professional negotiator. BUSINESS The following Business qualifications will assist you to develop the skills for employment in business administration and office support roles. We have a complete Strategic Account Management online learning program. This one day Key Account Management course will take you through some of the key concepts and techniques used by KAM executives to generate sales and build a … The effective and professional management of your key accounts is critical to your success and that of your company. Our most popular venues are London, Manchester and Coventry. Don’t push products, sell solutions. Building relationships with existing clients to transform them into key strategic accounts is a crucial component of any sales strategy because selling to an existing account is much more profitable and predictable than trying to win new business. Key account management program introduction 14 lectures • … To help establish a process for growing their existing accounts, they brought in RAIN Group. These Account Management training course materials are suitable for anyone that works in an account management role or relevant sales function and will assist the participants in improving their working practices, developing customer relationships and in turn increasing business performance and … Build profitable partnerships with your key accounts. This key account management online / video training was created especially for key account managers. Start with Your Strategic Accounts, Essentials of an Effective Account Planning Tool, Research: Top Performance in Account Management, We see companies leaving account growth opportunities on the table every day. Build Partner Management skills to meet mutual goals, establish trust and overcome obstacles with this in-depth course. This essential GL O MACS Key Account Management training course is recommended for all those responsible for managing face-to-face relationships with customers that have a significant impact on achieving the organisation’s business objectives. The course is also CPD Certified (Continuing Professional Development) and after attending the course you will receive a CPD Certificate at no extra cost. Strong customer relationships lead to repeat business, account growth, referrals, and greater margin and revenue. With RAIN Group Key Account Management training, your team will learn a proven process for key account planning to systematically grow their accounts. So let's get started. 49 videos, many checklists and a ready to use key account plan template await you in this english language course. - Dave MacDonald, Partner and Vice President of Account Management, Woodard & Curran. The development of an individual customer game plan that will include: How to create a written strategic key account management plan, including goal setting; How to grade your customers for retention and opportunities; What customers want at account … Become an expert on the account members. What’s your role as a key account manager? ISM endorsement is the industry recognised benchmark for high quality sales training programmes. This essential GLOMACS Key Account Management training course is recommended for all those responsible for managing face-to-face relationships with customers that have a significant impact on achieving the organisation’s business objectives. Your team will learn how to lead a Value Lab, a systematic and repeatable process for driving customer value. The course fee is £295 + VAT The Key Account Management Course is a formally endorsed qualification by the ISM and … Key account management is high profile, but difficult to do well. Certificate in Key Account Management (Online Training) 09 - 11 March 2021. Train a geographically-dispersed sales force. Key Account Management Training Course - CPD Certified The Key Account Management Training Course is one that will provide you with skills that can help you succeed in your new position as a key account manager. Course Overview. Who is most likely to succeed in an account management role? Bigger doesn’t always mean better. It is a high level course for creative people who would like to develop their account management. Account Analysis & Prioritising – Who & What Comes First? The financial results, or course, speak for themselves. It should be used to ensure the long-term development and retention of strategic customers. Feedback From The Last 88 Sales Professionals Who Attended This Course. After we have delivered your programme we do not just shake hands and take your money. This course is desinged for sales persons who will be working in with long sales cycles to large organizations. Developing effective Key Account Management skills is increasingly important in today’s highly competitive markets. Upon attending the course you will receive the “Key Account Professional” certificate from the ISM and a CPD certificate. We see companies leaving account growth opportunities on the table every day. Through IGD’s Successful Account Management virtual workshop, you will learn what is required to build and manage successful customer relationships. of companies believe they should be generating at least 25% more revenue from their strategic accounts. Online and virtual delivery courses are now available. As a business discipline, it refers to the process of identifying or targeting key accounts, which have strategic value, and developing a deeper, more meaningful, mutually beneficial relationship with them. Where do the skill gaps in your team lie? IN-COMPANY TRAINING . Which One Is Yours? 3 sections • 17 lectures • 1h 37m total length. What’s the definition of a key account within your business? If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options. Customize lessons and environments for your company. 4 February 2021 Manchester - £295 + VAT 10 Places Left, 23 February 2021 Central London - £295 + VAT 10 Places Left, 18 March 2021 Coventry - £295 + VAT 10 Places Left, 20 April 2021 Manchester - £295 + VAT 10 Places Left, 13 May 2021 Heathrow - £295 + VAT 10 Places Left, 18 May 2021 Central London - £295 + VAT 10 Places Left, 27 May 2021 Central London - £295 + VAT 10 Places Left, 23 June 2021 Coventry - £295 + VAT 10 Places Left, Prioritise, Plan, Manage & Maximise The Profitability Of Your Key. Drew dives into the basics of key account management, explaining what it is, why it's important, and how to tackle the key account management … Key Account Management (KAM) is based on a simple rule that 80 percent of an organisation's skills come from 20 percent of it's clients. This is an online course, which allows anyone who takes this course to study in their own time and at a pace that is comfortable for them. Networker. This essential GLOMACS Key Account Management training course is recommended for all those responsible for managing face-to-face relationships with customers that have a significant impact on achieving the organisation’s business objectives. The Key Account Management Group supports managers and corporations around the world to grow profitable business with their most important customers. Become an expert on the account members. This course is designed to provide Account Managers with the skills, behaviours and techniques to maximise the profitability from the accounts that they manage during these COVID-19 times and beyond. Embed a robust sales method with full access to RAIN Group's world-class content, training programs, and education system at the lowest total cost of ownership. The Association is made up of leading academics and practitioners. Key account management is appropriate to several types of relation- In the video to the right, Jason Murray, RAIN Group's Practice Director in APAC, shares how our Key Account Management program will teach your team a proven process to systematically grow accounts. They didn’t just provide cookie-cutter training programs, but instead learned our culture, our goals, and our people to provide advice and training that really made a difference. The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Effective communicator. Discover how to grow key accounts with strategic account management training that combines a structured approach and set of supporting tools. The Association for Key Account Management is an independent non-for-profit professional body founded with the aim of sharing research, learning and experience. Key account strategies matrix (Click on image to modify online) 3. Course content. Key account management (KAM), also known as strategic account management, is a concept which first emerged in the 1970s. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts. We like to offer you some ongoing support. Key Account Management courses will enable you and your organisation to: Improve your knowledge, skills and confidence required for managing strategic accounts effectively. Furthermore, most companies believe there is great revenue growth potential from their key accounts. Be a Great Manager and Strong Leader through this Free 10 lesson Management Training and Leadership Skills Course. The Association is supported by a … Effective account management ensures higher levels of repeat business, renewals and new opportunities. Set individual and mutual goals to … Next, it is important that salespeople adopt a shared account … Take the first step to learn how our Key Account Management training can help you increase revenue through growing existing accounts. Key Account Management – What Does It Take To Succeed? Key Account Management Course Outline. Offered by West Virginia University. It costs 6-7 times more to acquire new customers than it does to retain existing ones. You will find a range of courses that you can search amongst and then use our filters to refine your search to get … Key account management is a strategic approach distinguishable from account management or key account selling. Be exposed to the latest thinking in key account management. Home » Sales Courses » Key Account Management Training. With our core two-day Key Account Management workshop, suite of online programs, and other components of the RAIN Group educational system, you and your team will be able to: Build strategies and plans to grow your key accounts Select accounts … 1-Day Key Account Management Training Course. The Key Account Management Course is a formally endorsed qualification by the ISM. Chiesi Yordan Radev, Senior Marketing Expert/Key Account Manager - Bulgaria - November 2020 (live online course) As Woodard & Curran grew and expanded its offerings, they faced the challenge of selling their full set of capabilities to their existing clients. The two-day account management training course is instructor-led, and facilitated by experienced sales leaders, instructor-led training offers a hands-on approach for sellers looking for training on sales … Even a small improvement in performance will justify attending the training … This Key Account Management Training Course has been designed to help you to retain and grow your best customers. Understand your present-day strengths and weaknesses through SAMA's Individual Competency Assessment and then chart an individualized training regimen based on the results. Students will gain knowledge on steps … You can develop Key Account Program if you get this course. Identifying additional value you can bring to customers and communicating this value is at the heart of growing accounts. Training is customized based on your KAM maturity, industry, company, and solutions. Creating a key account strategy is critical for business growth. Key Account Management also known as strategic account management is responsible for the achievement of sales quota and is assigned key objectives/metrics relevant to key accounts. At the same time, selling more to existing accounts is one of the most profitable ways to grow sales. In this highly-interactive course participants will learn the skills to become a top performing Strategic Account Manager … Here are some more open courses that we run throughout the UK. What the course will cover. This two session programme equips account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts. This diploma course is available through any device with an internet connection, and in addition to the course, … >>, Strategic Account Management online learning program, Build strategies and plans to grow your key accounts, Select accounts with the greatest growth potential, and stop wasting their time on those with low potential, Develop enterprise-level relationships and foster those relationships for the greatest success, Lead Value Lab sessions internally and with accounts for value discovery, connection, and co-creation, Construct a key account team poised to maximize success, Identify needs from the buyer’s perspective, strengthening and deepening your ability to create value, Craft strategies to protect accounts from competitive threats, Set the agenda and get your project at the top of the buyer’s priority list, 110% year-over-year growth in the named accounts where RAIN Group’s strategic account method was applied, Sales grew from $250,000 to $3.5 million in a single account. RAIN Group assessed skills to identify professionals’ strengths and weaknesses, developed a customized Strategic Account Management program, developed custom tools, and reinforced training through online learning. The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Attend in-person or online live training through SAMA Academy, get customized training & consulting (live or virtual) and earn the world’s only certification for strategic and key account … It is 6 to 7 times harder to convert a new customer than to sell to an existing one. Even a small improvement in performance will justify attending the training many times over. Reinforce skills. You'll learn how to identify and create new opportunities within your accounts, develop enterprise-level relationships, and protect accounts against competitors. However, few companies are able to systematically grow their accounts. Online Training. Most sales-focused companies spend an inordinate amount of time and money … In this course, I'll share with you how and why to set up a key account management program and why it's a separate activity from your sales function. Our free online management courses will teach you effective communication skills and strategic management techniques as well as how to effectively handle change to cope with a period of transition. As part of your KAM strategy, you’ll want to ensure that you have a firm grasp on the key players within an account. We’ll help your team select the right accounts with the greatest opportunity for growth. I'll explore the best way to select key accounts, hire and train key account managers, and how to implement programs that will make your company an indispensable partner. A position as a key account … For more information and group discounts, call +971 4 408 2864 or email a.watts@informa.com. Use the matrix below to determine the type of key account management that will fit each client. Your account managers will learn how to strengthen their relationships and protect accounts from competition. Not all accounts are created equal. The cause of this generalised pattern is multi-faceted, resulting from varying client size and proportion of sales and revenue. Online and virtual delivery courses are now available. Management is a rewarding but challenging position and with the training … Why You Should Attend This Course: Today’s clients are becoming more demanding and complex in the dynamic changing marketplace. Develop and apply a strategic key account plan for a specific customer. By completing AIM's Key Account Management, you will receive a certificate to recognise the high standard of learning and skill development you have attained. Part 1: How to use key account management as a tool beyond the planning process. Once completed, you will learn to process payroll, word processed documents and spreadsheets, write simple documents, provide … KONA customise will every Key Account Management Training …

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